I’m reading Richard Branson’s (relatively) new book at the moment: ‘Richard Branson: Business Stripped Bare’. I’ve just read the lengthy chapter on ‘Delivery’: in other words, delivering on the promises you and your brand make to your customer.
I’ve felt that the book has been a little bit rambling up till now. However, when you just let go and don’t hope for a Top Five Tips to Becoming a Billionaire Overnight, it’s actually a good read and you start to get a far better understanding of the ethos behind the company. It feels honest and he doesn’t pull his punches about the fact that much of the success was NOT planned, there WERE mistakes along the way and that he’s not going to rewrite the strategy behind these decisions with the benefit of hindsight. So it’s very much the antithesis of most business-related or popular business philosophy books (I’m thinking in particular of ‘Everybody Wins’ which is a book by two management consultants about the story of the Re/max estate agency company) in that it doesn’t take examples of successful companies and then, after the event, create strategies that they must have followed to have achieved the success they have achieved.Your Read More Link Text